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Thought Feast

EMC Thought Leaders share their views on how I.T. transforms and protects businesses

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“The partnership between EMC and Lotus F1 Team provides us the IT technology we need to become world champion.”  Patrick Louis, CEO of Lotus F1 Team, on today’s announcement of a technology partnership including EMC, VCE and Lotus F1 Team.

Formula One racing is in the midst of the most transformative and disruptive series of rules changes in the sport’s history. These changes introduce radical disruption and equally radical opportunity. The winning teams will be those that adapt by transforming themselves and emerging as the most adept at generating competitive advantage through technology.

With that as context, the Lotus F1 Team turned to EMC to:

  • Architect a private cloud-based platform with the ability to scale while also reducing the management and support burden
  • Enable continued high performance, continuous operations and assured protection across regularly-changing workloads in two data centers
  • Develop a track-side infrastructure as a platform for rapid analysis during testing and race weekends

EMC, VCE and the Lotus F1 Team’s IT management came together and today announced a partnership to meet these needs and transform the way in which the Lotus F1 Team will deliver and consume IT in the future.

Watch the Lotus F1 Team tell it in their own words:

Learn more data points about the progression of EMC and Lotus F1 Team’s technology with this Infographic:

For more visit the official EMC Lotus partnership website. 




Rob Lamb

Rob Lamb is the Cloud Business Director for EMC in the UK and Ireland and also owns the relationships between EMC and the other Federation companies. His role is to bring the customer perspective and industry experience to the solutions EMC offers and support customers as a trusted advisor; counseling them on how they can accelerate their IT transformation, while balancing the need for consistent delivery to ensure the desired business outcomes are achieved.

Prior to joining EMC Rob was head of infrastructure & CTO in EMEA for a large multi-national, delivering IT services to over 16000 users in 69 locations across 44 countries. He has particular expertise in aligning IT delivery to the needs of the business and the leadership of major IT transformation programmes, including cloud, data centre consolidation, outsourcing and helping drive the cultural change associated with such major change.

Away from work Rob is a keen yachtsman and is a Royal Yachting Association (RYA) Yachtmaster Instructor.

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