To follow on from my recent blog on social media and security I had an opportunity to speak at the Governance, Risk and Ethics Forum in Ireland recently. Ethics and social media bring up and interesting discussion. Is it legal to watch what your employees Continue Reading

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Maslow took quite a battering over the last couple of decades. His Hierarchy of Needs may surface endlessly in design, brand, advertising and UX circles – but glance at the last decade’s TV schedule, tabloid press, or advertising would suggest human nature isn’t as glorious as Maslow hoped.  Rather than society flying up the pyramid towards self-actualisation, the tabloid world would suggest we rarely left – or even cared to leave – the bottom rungs – food, sex, and occasionally morality. 

Self-actualisation just wasn’t relevant to last-century consumer culture. Everything was about being fed – as quickly and cheaply as possible.

Times have changed. Attitudes towards banking, politics, business have all shifted dramatically over the last couple of Continue Reading

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“Socia Media”, “Social Networking”, etc…

This is now part of our daily lives and this trend is only set to continue. Whether corporations want it or not, they cannot ignore the impact of everything social. At EMC, we embrace social media a new way of communicating with internal and external audiences.

Suhela Dighe, aka “Suzy Spaatz” in the digital world, is our European social media guru and explains a few things on how “social” EMC has become. Check out her blog post on the topic.

Also don’t forget to follow EMC UK on Twitter at www.twitter.com/EMC_UK and like the EMC UK and Ireland Facebook page at www.facebook.com/EMCUKI

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