Big data – is it much ado about nothing or is it, as it’s hyped to be, the saviour to many an organisation? People are still struggling to come to terms with big data and exactly what it is. Either way, it has certainly established itself as the key technological trend for 2012.
For a variety of reasons, organisations are now gathering and storing more data than ever before. In its raw form, however, data is useless. It is information which is of benefit to a company – thus begging the question, how do you get information from data? Simple: data analysis.
Big data is the process of taking large, complex data sets, which may come from a range of sources and in a variety of formats, and analysing it to extract relevant, tangible information from it. Whether it is garnering greater insight into the behavioural patterns Continue Reading