Meet the EMC team at Cisco Live 2013!

EMC are proud to be Platinum sponsor at Cisco Live, London this year. The event runs from Jan 29-31 2013, at London’s ExCel Centre.

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Maslow took quite a battering over the last couple of decades. His Hierarchy of Needs may surface endlessly in design, brand, advertising and UX circles – but glance at the last decade’s TV schedule, tabloid press, or advertising would suggest human nature isn’t as glorious as Maslow hoped.  Rather than society flying up the pyramid towards self-actualisation, the tabloid world would suggest we rarely left – or even cared to leave – the bottom rungs – food, sex, and occasionally morality. 

So, I have been at EMC for 9 months now (where has that gone!), after 15 years in IT on the other side of the fence as a consumer and customer, but have I really gone from being a gamekeeper to becoming a poacher? Not really. IT vendors are commercial organisations just as their customers are – they strive to increase revenues and deliver growth to their shareholders just like their customers do. IT vendors are all facing the same economic challenges as their customers; the need to do more with less, year on year budget reductions, and of course the demand for better use of technology to make staff more productive. Life isn’t that radically different in the technology provider camp. Granted I don’t have millions of dollars of budgetary responsibility and hundreds of staff but that makes a pleasant change after many years of management responsibility!

So if life isn’t all that different on the other side of the fence what am I doing here? Continue Reading