EMC Thought Leaders share their views on how I.T. transforms and protects businesses
Lady Backup may be showing her American roots here, but I can’t find a British alternative expression to “sneakernet…”
Not all of my UK colleagues know what this means, so simply put “sneakernet” refers to moving your electronic data around by foot aka “your sneakers” – or trainers as it were in the UK.
Regardless of what you call it, there is a lot of data being physically moved around. I think we all generally know this is true, but we set out to quantify exactly how much data is being moved by commuters during an average commute. As a result, we commissioned a 3rd party survey of 4,000 people among the UK (greater London), the US (New York and San Francisco), France (greater Paris) and Germany (Berlin and Munich).
So how big is the amount of data moved around by commuters each day? We found that globally 2,500 times more data is moved physically by commuters to and from work each day than is sent over the Internet in the same timeframe. In the UK specifically, 569 times more data is moved by commuters than is sent over the Internet in the same timeframe. During a daily commute in London, 1.2 Exabyte of data moves in and out of the city with commuters.
Let’s put an Exabyte into perspective. It took EMC 15 years in our company history to ship our first Exabyte of data storage capacity, according to our Chairman and CEO Joe Tucci. Now, commuters in London physically move that of data in a day.
On your own commute, how many different storage devices do you carry (external hard drive, USB sticks), not to mention your laptop, tablets, smart phone? And how much of the data that you are physically carrying is only stored on that device? Have you thought how exposed your organization would be if you lost your briefcase or your satchel were stolen?
This is a very real problem. In our survey we found globally 40% of commuters have lost a device over the past year –34% in the UK. You probably don’t have to think too hard to image the personal and professional devastation that you could suffer as a consequence of not having a copy of your devices somewhere.
Whether you wear trainers on your commute or not… your individual data devices need a data protection strategy. So before you jump in the car, catch a train, or hop on the tube to get to work… make sure your devices are protected. LB