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EMC Thought Leaders share their views on how I.T. transforms and protects businesses

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I would image most of you are very familiar with the term “Gross Domestic Product” or GDP. GDP is the market value of all final goods and services from a nation in a given year.

When we look at the leaders globally, we find 3 of the top 6 countries in terms of GDP are from Europe. Germany, France and the UK are 4th 5th and 6th respectively, with a sizable gap between Germany and both France and the UK. Germany certainly leads the way when it comes to export with its GDP measuring $3.4 Trillion. You only have to consider names such as Mercedes-Benz, BMW, SAP, Siemens, Volkswagen, Adidas, Audi, Allianz, Porsche, Bayer, and Bosch to see why.

OK, so what about my title for this blog, “Gross Disruptions Per Year”?

Well, after reading a recent survey that Vanson Bourne and ourselves have just published, a figure was calculated that was based on the Total Business Downtime and Data Loss, hence my phrase “Gross Disruptions”. The study surveyed 3,300 organisations across 24 countries to understand just how important they considered data protection, how much downtime / data loss they experienced each year, and the associated commercial sequences of these disruptions.

Well, the total cost of downtime and data loss experienced across these 3,300 organisations was $1.7 trillion annually. Or to put it into context – that’s half the GDP of Germany!

We all understand how hard companies work to be competitive, but this really puts it into perspective how much they stand to lose without a proper data protection strategy.

The survey titled the “EMC GLOBAL DATA PROTECTION INDEX” is a fascinating study into the role data and data protection play in many organisations. For example:

  • 64% considered data protection to be critical to their organisation’s success,
  •  And 64% also suffering downtime or data loss in the last 12 months.
  • On average, organisations deploy 3 different methods to protect their data.

When I study all these different protection methods, I fully expected disk or cloud services at the top of the list. But there were also some such as disaster tolerant (active/active) replication towards the bottom, which I did not expect.

The methodologies around tape, disk or even cloud based backup are well established, trusted and dependable. However, they are all often set up to only collect data once a day.

In a world where data is created, deleted or edited every second I do wonder why more organisations do not consider using data protection techniques such as disaster tolerant replication. These technologies will journal and copy the data as it is created to another location, giving the ability to pause, rewind and play – just as you would with a DVR. Data loss in these environments is often reduced zero.

So the next time you see a German car on the road or pick up drill to perform some DIY, stop and think about how much global data disruption has occurred compared to the sum of all the cars that Germany exported that year.

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Mark Galpin

Sr. Manager EMEA Product Marketing, Backup, Recovery, Systems Division, EMC Mark, extends the Product Marketing role into EMEA for EMC’s Backup, Recovery Systems Division. Looking after all products in the portfolio, Mark will often be seen presenting to EMC’s partners and end users, using his extensive technical knowledge of the backup arena. Prior to joining EMC Mark Galpin was the Product Marketing Manager for the Disk business in EMEA / APAC at Quantum. Within this role he was responsible for marketing activities that span Quantum’s portfolio DXi disk appliances: roadmap strategy, product positioning. Mark joined Quantum in 2005, having been a long standing customer, thereby bringing a customer perspective to the industry. Mark has over 20 years experience in the storage market, largely gained in the financial and legal sectors including PaineWebber, part of UBS, and Clifford Chance, the international legal practice, where he was the storage manager for a number of years. He also has previous experience of EMC, having worked as a Technical Account Manager in 2000/01 Mark is married with 2 children and lives in Guildford, Surrey.

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