Lady Backup has a thing for cars. The faster the better. I am not as much of a motorcycle girl. I probably would have a different view had I not badly burned my leg on a motorcycle when I was a teenager.
But it doesn’t really matter – no chance I will win the Harley Davidson motorcycle give away at the EMC Backup and Recovery stand here at EMC World.
Fast vehicles aside… the theme about backup freedom is a logical complement to the overall transformation theme of the show (Click here to see my last post). You can think about backup freedom on a few different levels.
First, there is the freedom from backup tapes. Based on the survey we ran across Europe, we know that 80% of companies in the region want to get rid of backup tape. So this desire to get rid of tape isn’t a new song, but it is getting louder.
Next, there is integration with your enterprise applications and your existing backup processes. Backup transformation doesn’t have to be a complete rip and replace. But adding purpose-built backup appliances to your existing backup process gives you the benefits of both disk-based backup and deduplication.
Finally, there is simplicity. Instead of creating siloes of backups by different applications across both physical and virtual environments, a next generation backup approach consolidates the silos. Consolidation means easier management.
A tape free, consolidated backup approach that easily integrates with all your key business applications… that is backup freedom.