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Lady Backup has a thing for cars.  The faster the better.  I am not as much of a motorcycle girl.  I probably would have a different view had I not badly burned my leg on a motorcycle when I was a teenager.

But it doesn’t really matter – no chance I will win the Harley Davidson motorcycle give away at the EMC Backup and Recovery stand here at EMC World.  

 

Fast vehicles aside… the theme about backup freedom is a logical complement to the overall transformation theme of the show (Click here to see my last post).  You can think about backup freedom on a few different levels.

First, there is the freedom from backup tapes. Based on the survey we ran across Europe, we know that 80% of companies in the region want to get rid of backup tape. So this desire to get rid of tape isn’t a new song, but it is getting louder.

Next, there is integration with your enterprise applications and your existing backup processes.  Backup transformation doesn’t have to be a complete rip and replace.  But adding purpose-built backup appliances to your existing backup process gives you the benefits of both disk-based backup and deduplication.

Finally, there is simplicity.   Instead of creating siloes of backups by different applications across both physical and virtual environments, a next generation backup approach consolidates the silos.  Consolidation means easier management.

A tape free, consolidated backup approach that easily integrates with all your key business applications… that is backup freedom.

Post By LadyBackup (34 Posts)

Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting out at Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.

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