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This week EMC announced the findings of its research into the state of Disaster Recovery readiness amongst businesses in a number of countries in the Middle East, Turkey and Morocco.

The study reveals a significant disconnect between the ‘suffering’ that businesses in the region are currently enduring and the strategies they have adopted to alleviate the pain. Almost two-thirds of all organisations surveyed (64%) have experienced data loss and/or systems downtime in the last 12 months (this figure was as high as 90% in Morocco), and four businesses in five told us that they were not very confident in their ability to fully recover.

Yet, after a disaster has occurred, while some organisations take steps to review and change their procedures or beef-up their security protocols, almost one third of businesses reported that they simply spend more money on the systems that were providing inadequate protection in the first place.

These findings – and other, related issues – exercised the business and IT media alike in Turkey this week, at a roundtable to launch the research in Istanbul on Wednesday.

Onder Sonmez, EMC Turkey Country Manager, and Kelly Ferguson, Director, EMEA Marketing]

The 20 journalists present heard about the impacts of systems downtime and data loss – the businesses in the survey described lost revenue, reduced employee productivity and a drop-off in customer confidence, plus many more – and the real imperative for companies to take a fresh and proactive look at whether they are putting the right investment into ensuring their data and applications are protected and available. While fires, floods and earthquakes make the headlines, more mundane issues such as hardware and software failure, or power outages, are the real and everyday threats that are bringing disruption to IT systems.

It is possible to get ahead of these issues – and to position businesses to withstand common problems with uncommon consequences. Yet it is clear that so many organisations are still in reactive mode, attempting to shut the stable door with the horse long gone.

What shape is your strategy in?

The full report, infographic and a video-summary of the research can be found here.

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