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…Continued from Part 1 in the previous edition of Thoughtfeast’s ‘The Omnichannel Supply Chain’…
We now understand that there is no magic bullet in the shape of overseas production – where labour costs are no longer crushingly competitive, lead times are far too long and unpredictable; consumer inquisitiveness (“Where did this come from? Who made it? What’s the impact of this being made?”) is becoming more confident, vocal and insistent. Consumers want to be involved in the conversation around the products that they spend their money on: when their purchasing decisions are no longer carefree and spontaneous but more thoughtful and drawn-out, consumers want a greater stake in the bargain.
But one of the biggest Continue Reading

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